North Shore Campaign
Targeting 60%+ of coastal MA buyers from Boston's affluent western suburbs. The Dover-Weston-Wellesley-Newton corridor dominates this market.
Boston Metro Zip Codes
The two-hour rule: Most buyers want vacation property within 2-hour drive. Boston's western suburbs dominate this market.
Layered Targeting Strategy
We don't target broadly—that's too unfocused. Instead, we target specific zip codes when users are in vacation rental mindset subreddits.
THE FORMULA: [Boston Metro Zip Codes] + [Intent Subreddits] + [Relevant Keywords]
Reach Boston residents when they're thinking about vacation rentals, not when they're browsing local news.
Direct Intent + Boston Geo
Very High Intent • Low Volume
183K–229K
Est. Reach
Boston residents actively managing or discussing STR hosting
property manager, management company, should I hire, self manage vs, cleaning service
Investor Intent + Boston Geo
High Intent • Medium Volume
506K–632K
Est. Reach
Boston investors considering or owning vacation properties
vacation rental, second home, STR, Airbnb income, cape cod, north shore, massachusetts
FIRE/Wealth + Boston Geo
Medium-High Intent • Medium Volume
44K–55K
Est. Reach
High-income Boston residents with vacation properties on Cape/Islands
vacation rental income, second home, passive income real estate, hands off investment
Regional + Rental Keywords
High Intent • Low Volume
573K–717K
Est. Reach
People discussing Cape/Islands rentals specifically (with rental keywords)
rental management, airbnb, vrbo, property manager, vacation rental, summer rental, seasonal rental
looking for rental, where to stay, vacation recommendations, trip to, visiting, tenant, apartment hunting, roommate
Proposed Ad Mockups
Each targeting layer has two ad versions: a polished visual ad and a Reddit-native text variant that blends naturally into the feed.
Direct Intent + Boston Geo
Boston residents actively managing or discussing STR hosting
Local MA team handles everything—guest communication, cleaning, pricing, maintenance. 75+ properties. 4.92★ rating. Zero startup costs.
For anyone dealing with 2am guest texts and coordinating cleaners from 2 hours away—found a local team in MA. They handle everything now. 75+ properties, 4.92 stars.
Investor Intent + Boston Geo
Boston investors considering or owning vacation properties
Data-driven pricing. Full-service management. Local team. See what your vacation rental could really earn with professional management.
For those running the self-manage vs PM math: local team in MA, no startup costs, no hidden fees. They handle pricing optimization, guest screening, maintenance. Time back = priceless.
FIRE/Wealth + Boston Geo
High-income Boston residents with vacation properties
Your vacation property should work for you, not the other way around. Full-service management from a local MA team. 4.92★ rating.
For the FIRE folks with vacation properties: local management in MA, full service, no startup costs. I check the app once a month. That's it. Time > money at this point.
Regional + Rental Keywords
People discussing Cape/Islands rentals specifically
We're not a national chain—we're your neighbors. Local team, local knowledge, exceptional results. 75+ properties. 4.92★ rating.
Not a national chain—actual locals who know the area. They manage 75+ properties from Provincetown to Rockport. 4.92 stars. No startup costs. Finally found people who get the Cape.
