Berkshires Campaign
Targeting ~2,500 documented second homeowners from Manhattan, Brooklyn, and Westchester. The Taconic Parkway creates a 2.5-hour corridor from NYC to Great Barrington.
NYC Metro Zip Codes
Precision targeting based on documented buyer origins. Upper East Side specifically cited in owner interviews; Brooklyn drove pandemic surge.
Layered Targeting Strategy
We don't target broadly—that's too unfocused. Instead, we target specific zip codes when users are in vacation rental mindset subreddits.
THE FORMULA: [NYC Metro Zip Codes] + [Intent Subreddits] + [Relevant Keywords]
Reach NYC residents when they're thinking about vacation rentals, not when they're browsing local news.
Direct Intent + NYC Geo
Very High Intent • Low Volume
183K–229K
Est. Reach
NYC residents actively managing or discussing STR hosting
property manager, management company, should I hire, self manage vs, cleaning service
Investor Intent + NYC Geo
High Intent • Medium-High Volume
453K–566K
Est. Reach
NYC investors considering or owning vacation properties
vacation rental, second home, STR, Airbnb income, berkshires, massachusetts
FIRE/Wealth + NYC Geo
Medium-High Intent • Medium Volume
44K–55K
Est. Reach
High-income NYC residents (UES, UWS, Brooklyn) with Berkshires properties
vacation rental income, second home, passive income real estate, hands off investment
looking for rental, where to stay, vacation recommendations, trip to, visiting, tenant, apartment hunting, roommate
Proposed Ad Mockups
Each targeting layer has two ad versions: a polished visual ad and a Reddit-native text variant that blends naturally into the feed.
Direct Intent + NYC Geo
NYC residents actively managing or discussing STR hosting
Your mountain getaway shouldn't be a management headache. Local MA team handles everything. 75+ properties. 4.92★ rating.
Managing a Berkshires rental from NYC means 2.5 hour drives every time something breaks. Local MA team handles everything—75+ properties, they actually know the area. No startup costs.
Investor Intent + NYC Geo
NYC investors considering or owning vacation properties
Data-driven pricing. Full-service management. Local team. See what your vacation rental could really earn with professional management.
PM fees killing your returns? Not always. Local MA team with data-driven pricing is actually outperforming my DIY numbers. 75+ properties, they know the Berkshires market cold.
FIRE/Wealth + NYC Geo
High-income NYC residents with Berkshires properties
Your Berkshires property should work for you, not the other way around. Full-service management from a local MA team. 4.92★ rating.
Vacation property as investment? Local management changed everything. Full service, local team, no startup fees. I get deposits, they handle the rest.
Regional + Rental Keywords
People discussing Berkshires specifically (with rental keywords)
We're not a national chain—we're your neighbors. Local team, local knowledge, exceptional results. 75+ properties. 4.92★ rating.
Not Vacasa, not a franchise—actual MA locals. They manage 75+ properties and know the Berkshires inside out. No startup costs, no BS. Finally found the right fit.
