Berkshires Campaign
Targeting ~2,500 documented second homeowners from Manhattan, Brooklyn, and Westchester. The Taconic Parkway creates a 2.5-hour corridor from NYC to Great Barrington.
NYC Metro Zip Codes
Precision targeting based on documented buyer origins. Upper East Side specifically cited in owner interviews; Brooklyn drove pandemic surge.
Layered Targeting Strategy
We don't target r/nyc broadly—that's too unfocused. Instead, we target NYC zip codes when users are in vacation rental mindset subreddits.
THE FORMULA: [NYC Metro Zip Codes] + [Intent Subreddits] + [Relevant Keywords]
Reach NYC residents when they're thinking about vacation rentals, not when they're browsing local news.
Direct Intent + NYC Geo
Very High Intent • Low Volume
NYC residents actively managing or discussing STR hosting
property manager, management company, should I hire, self manage vs, cleaning service
Investor Intent + NYC Geo
High Intent • Medium-High Volume
NYC investors considering or owning vacation properties
vacation rental, second home, STR, Airbnb income, berkshires, massachusetts
FIRE/Wealth + NYC Geo
Medium-High Intent • Medium Volume
High-income NYC residents (UES, UWS, Brooklyn) with Berkshires properties
vacation rental income, second home, passive income real estate, hands off investment
looking for rental, where to stay, vacation recommendations, trip to, visiting, tenant, apartment hunting, roommate
Proposed Ad Mockups
NYC-specific messaging emphasizing the 2.5-hour escape and local Massachusetts expertise.
NYC → Berkshires in 2.5 hours.
Managing it? Zero hours.
Your mountain getaway shouldn't be a management headache. Local MA team handles everything. 75+ properties. 4.92★ rating.
NYC → Berkshires in 2.5 hours. Managing it? Zero hours.
Your mountain getaway shouldn't be a management headache. Local MA team handles everything. 75+ properties. 4.92★ rating.
Talk to a Local Expert
r/nyc, r/Brooklyn, r/westchester + Tier 1 zip codes